Saturday, December 29, 2007

Delhi Dilwallon ki !

New Delhi
30 Dec 07 : "Delhi is a great place to live in if only we could do something about few things which has urged me to share with likeminded friends and find solutions to it."

Delhi Traffic:-

(a) What lacks in Delhi is Traffic law enforcement, it is totally absent from Delhi roads, no wonder everyone is used to the habbit of jumping red lights, sudden lane jumping, pedestrians assuming Zebra Crossing is everywhere & anywhere they need to cross the roads, the cyclists feel they can ride their bicycle right on the middle of the road, it is the problem of the motorist to apply brakes and avoid hitting him! To add to their woes MCD puts road dividers without proper day & night signs.

( b) The root cause for this chaos on Delhi roads to my mind is easy access to driving licence,the tests are a mere formality and anybody who applies gets is without any hassels.There ought to be stringent written , oral and practical tests only then should they be allowed to drive a two wheeler or a four wheeler.

Loo Manners:-

Another serious issue is that the Delhiwallas treat the whole roadsides as open air urinals provied by MCD, that is why nobody seems to mind this indecent behaviour of our bretheren.I guess for this reason , even MCD is not serious to adress this issue,no wonder you do not find a public conveniance at at long distances, even Metro stations do not have one, so what does a Delhiwallah bursting with his bladders full do? Ease himself on the nearest wall !!

Public Relations and Internet:The attitudes and experiences of small buisness bloggers using bogs as marketing & communication tool.

The Internet has given us e-mail for use in contacting and keeping in touch with editors. It has given us newsgroups, where there can be a liberal exchange of ideas with others who have similar interests. The Internet has given us gads of information and the ability to choose what information is on a web site. It has given us search engines, which are capable of cataloging every word on web sites and directories, which list web sites and their pages. The Internet is shrinking the world. And lastly, it has made it possible for every person to research any subject as thoroughly as desired from his home or office. Thus, it has become an avenue for reaching potential consumers of products worldwide and is an important part of the marketing mix available to every company.

Although weblogs are being promoted as a potentially valuable business tool in the trade press and mass-market business literature, informal surveys suggest that only a small number of companies are actually using weblogs. Reliable academic studies about the use of weblogs in business have yet to appear. I seek opinions and views to contribute to investigate the attitudes and experiences of small business bloggers using weblogs as a marketing and communications tool. . So farThe results indicate that weblogs are being used for many different purposes and that the bloggers believe them to be an effective marketing tool. However, this perception is based more on the bloggers' trust in the benefits of the medium than on any measurable ROI (return on investment). Moreover, there is little evidence that dialogue is taking place with customers, although the literature tends to advance this dialogue as one of the main advantages of using weblogs. More research needs to be done to determine who is reading company weblogs and what their effect on consumer behaviour is.